The 2025 Big 12 Football Media Days kicked off with commissioner Brett Yormark taking center stage at The Star in Frisco, Texas. Brett Yormark addressed the media, coaches, and fans, outlining the future of college football. Brett Yormark’s vision for the league and the College Football Playoff (CFP) was a focal point from the start.
🎯 Emphasizing a Unique Playoff Vision
Brett Yormark made it clear that he advocates for a 5+11 CFP model. This format, he argued, preserves the traditions and competitive balance that make college football unique. Yormark dismissed the need for a “professional model,” insisting that the college game’s spirit and structure must be protected.
He believes the 5+11 setup—featuring five automatic bids for conference champions and eleven at-large spots—offers the fairest path forward. According to Yormark, this model honors conference achievements while maintaining room for rising programs.
💡 Financial Innovation and Business Strategy
Yormark’s business acumen was also on display during the opening sessions. Recent deals with brands like PayPal indicate a broader, more business-minded approach for the Big 12 and collegiate sports. Yormark explained that partnerships and innovative thinking would help conferences remain competitive in a changing landscape.
He noted that these moves are just the beginning, as the Big 12 seeks to leverage new opportunities for revenue and growth. The commissioner highlighted the importance of adapting to evolving fan expectations and digital trends.
📊 Media Days Spotlight: Teams and Storylines
The Big 12 Media Days this year have drawn attention to several teams, including BYU, which is entering its second season in the conference. Coaches and players are using the platform to share storylines, expectations, and strategies for 2025.
Scott Frost, newly appointed at a Big 12 program, joined Yormark to open Day 1, providing fresh perspectives on coaching and recruitment. Media days serve as a crucial moment for programs to connect with fans and the broader football community.
🚀 Looking Ahead: The Future of the Big 12
Brett Yormark’s leadership continues to push the Big 12 forward, navigating media rights, playoff debates, and strategic partnerships. Under his guidance, the conference is positioning itself for stability and innovation, both on and off the field.
As the 2025 season approaches, stakeholders are watching closely to see how Yormark’s vision will shape college football. The anticipation is high for what lies ahead in media rights deals, playoff structures, and the conference’s overall growth.
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